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WOW - Roll-it Riley


Friction-powered steam roller with mix ‘n’ match faces

Roll your way down the streets of WOW Town with Roll-it Riley from WOW Toys.

Watch as Riley’s face turns from happy to muddy to sleepy after a hard days rolling. Push Riley along to see his powerful, motorised engine take him over the toughest of road surfaces as he flattens everything in his path. Riley’s faithful construction worker driver completes this construction set.

Roll-it Riley is a 3 piece set including 1 motorised steam roller, 1 traffic sign and 1 figure.

Suitable for children aged 18 months – 5 years. No batteries required.


  • Friction powered steam roller
  • Turn roller to mix ‘n’ match different funny faces
  • Rattling sounds as roller turns
  • Realistic engine sound
  • Removable driver and road sign


  • Steam Roller called Riley
  • Reliable driver called Kev
  • 2 piece set

Age:                 1½ - 5

Dims:               285x185x135    

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